Dedicated to Elevating the Social Narrative
THE POINT Communications, LLC is a catalyst consultancy providing strategic communication support to minority-owned and minority-focused
Going beyond check-box programs to demonstrable data, we seek to create equitable possibilities for the next generation with an approach that fosters trust, embraces accountability, and honors integrity. Because business is personal. Our name embodies our mission: Elevating the narrative for future generations.
Meet Dawn Speed
Fueled by an urgency to address the growing backlash against social justice reform, Dawn Speed founded THE POINT Communications. Its purpose is to support organizations whose work is action- and results-driven vs. ‘check the box’ performative.
Dawn’s passion for communication and psychology was ignited early. From her beginnings as a young reporter and TV news producer to an illustrious 30-plus-year corporate career, she has served in leadership roles with some of the world’s most iconic brands including Cadbury, Ketchum, Mastercard, and PepsiCo. Her commitment to excellence has earned industry honors such as IABC’S Gold Quill Award, as well as internal company accolades.
Nurturing the next generation through formal and informal mentoring continues to be one of Dawn’s personal priorities. Along with advocating for social justice, she and her husband find joy in family time, concerts, and exploring the world.
Dawn Speed
Founder, THE POINT Communications, LLC
with Jeannah, her “Little” from
Big Brothers Big Sisters
Our Mission
At THE POINT, our mission is clear: Elevating the narrative for future generations.
History teaches us that who tells the story controls the narrative—the importance of this fact cannot be overstated. Changing systemic misperceptions of our communities requires intention and accountability.
With purpose-driven communication, THE POINT envisions a world that lives up to America’s ideal of “liberty and justice for all.”
Our Approach: The 5-POINT Strategy
Objectives change, deadlines move, but one thing remains constant: a compelling message drives behavior. Our 5-POINT approach to communication helps ensure your objectives are not just met but exceeded.
1. Plan the outcome: Identify your objectives and the framework to achieve them.
2. Own the narrative: The message matters. Own it.
3. Involve others: “To go fast, go alone. To go far, go together.” – African proverb.
4. Name the need: Be upfront about “the ask.” It will save you precious time and resources.
5.Trust Your instincts: Experience and research are essential, but that ‘little inner voice’ can be your most trusted barometer when assessing a situation.
Connect With Us
At THE POINT, we don’t just communicate. We craft narratives that inspire, empower, and drive meaningful change. Let us help you achieve your goals with our purpose-driven solutions. Contact us today to get started.