Dedicated to Elevating the Social Narrative
THE POINT Communications is a Black-owned, woman-led communications consultancy dedicated to amplifying the efforts of minority-owned and minority-focused organizations. Founded on the principles of authenticity, integrity, and legacy-building, we specialize in crafting communication strategies that foster trust and drive meaningful engagement. Because, now more than ever, business is personal.
Whether you’re an activist disassembling barriers, a business scaling new heights, or an organization championing equity, THE POINT is your partner in navigating complexity to eradicate systemic racism.
At THE POINT Communications, we don’t just elevate voices—we shape legacies.
Meet Dawn Speed
Fueled by an urgency to address the growing backlash against social justice reform, Dawn Speed founded THE POINT Communications. Its purpose: to support organizations whose work is results-driven vs. ‘check the box’ performative.
Dawn’s passion for communication was ignited early. From her beginnings as a young reporter and TV news producer to an illustrious 30-plus-year corporate career, she has served in leadership roles with some of the world’s most iconic brands including Cadbury, Ketchum, Mastercard, and PepsiCo. Her commitment to excellence has earned industry honors such as IABC’S Gold Quill Award, as well as internal company accolades.
Nurturing the next generation through formal and informal mentoring continues to be one of Dawn’s personal priorities. Along with advocating for social justice, she finds joy in family time, concerts, and exploring the world.
Dawn Speed
Founder, THE POINT Communications, LLC
with Jeannah, her “Little” from
Big Brothers Big Sisters
Our Mission
At THE POINT, our mission is clear: Elevate the narrative for future generations.
History teaches us that who tells the story controls the narrative. The importance of this fact cannot be overstated. Rectifying misperceptions and deliberate disinformation about our communities requires intention and accountability.
Through purpose-driven communication, THE POINT envisions a world that lives up to America’s ideal of “liberty and justice for all.”
Our Approach: The 5-POINT Strategy
Objectives change, deadlines move, but one thing remains constant: a compelling message drives behavior. Our 5-POINT approach to communication is designed to align with your vision of success.
1. Plan the outcome: Identify your objectives and the framework to achieve them.
2. Own the narrative: The message matters. Own it.
3. Involve others: “To go fast, go alone. To go far, go together.” – African proverb.
4. Name the need: Be upfront about “the ask.” It will save you precious time and resources.
5.Trust Your instincts: Experience and research are essential, but that ‘little inner voice’ can be your most trusted barometer when assessing a situation.
Connect With Us
At THE POINT, we don’t just communicate—we listen. This allows us to analyze, prioritize, and empower with our purpose-driven solutions. Let’s amplify your impact. Book a free consultation today.